Explainer video for startups

How can you keep your company purpose oriented and independent by design?
This explainer video shows how.

Steward Ownership is a powerful approach to preventing unwanted mission drift.

Let’s be clear: having an impactful strategy is great. But embedding safeguards into the deepest layer of your business design (your ownership structure) is probably the strongest way to protect your purpose over time.
Especially at the most pivotal moments.

That’s why every startup should know about Steward Ownership.
And know that it is a real option for protecting their purpose beyond good intentions alone.

Watch the explainer video and:
• get inspired by intriguing examples such as Ecosia, Sharetribe, Signal, Sumthing, and Patagonia
• understand what can go wrong with ownership structures in companies
• discover how ownership shapes power, incentives, and long-term direction

Steward Ownership is built around just two principles:

1) the company's purpose is protected
2) control always remains in the hands of its stewards

...embedded into the legal DNA of the company itself.